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Participation in fairs , conventions and exhibitions are among the best marketing options for meeting new people and potential clients , but another option that stands side by side with this way of advertising and promoting your company is promotional materials that users and clients love. However, among the multitude of companies that use this method of promotion, how do you stand out? Your company should do something special and interesting to stand out from the crowd of small businesses that are already well-established with this type of marketing campaigns.
Cloth bags and shopping bags
Is there a better way to secure your chance among a multitude of clients than advertising your brand on cloth bags and shopping bags ? They come in all possible colors and it is very easy to customize the colors you use for the logo and even print the logo. Users need them and they are certainly useful. Clients will often use them when they go grocery shopping, which means your logo will be exposed to other potential customers every time the person carrying the bag leaves the house. This is promotional material that the user will certainly not throw in the trash after you hand it to him.
Promotional eco coffee cups
Although this is a slightly more expensive way of promoting the company because they are ecological cups in which your clients can take coffee or tea wherever they go, it is also one of the more popular and effective ways of advertising and promoting your brand. Many people love coffee, and if you give them promotional cups with nice patterns and your logo, they will certainly not be unused. Like the bags, every time the person you gift this eco-friendly version of the promotion, your logo will be seen.
Games, puzzles and toys
If you have a company that is intended for customers with children, then the target material for promoting your brand is a toy or game . Plastic frisbees are affordable, light and can be used in many ways. Do something for the children of your clients and customers and they will thank you.
Personalized t-shirts and jackets
Do you know how much people love free t-shirts ? They love them more than any other promotional material , so they deserve to be on our list. Cotton t-shirts come in almost all colors and palettes and can be printed with almost any design and pattern, and customers will wear them. Do you know why? Because people are delighted when they get a new piece of clothing. Try offering a free t-shirt to anyone who tries your new product or service and soon your traffic will increase. A more expensive version of this way of promoting is personalized jackets , which tend to last much longer than even t-shirts.
If there’s one thing customers don’t like about company promotional materials, it’s that they don’t like anything they can’t use in their everyday lives. With multi-functional items like a laser keychain , bottle opener , Swiss Army knife , or small ballpoint pen, you have a better chance that recipients will find value in these items and keep them longer.
Promotional materials and they give you a chance to create excellent connections with your customers and clients at fairs, exhibitions and conventions, both with old and new potential clients, so don’t avoid this way of marketing campaign, but gladly accept it.
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